Subtrac

Track your subscriptions instantly!

Project Brief

Subtract, a budget and subscription tracker that will give you a “big-picture” view of your expenses and warn you of any upcoming payments. Email searches of subscriptions make it easy for users to find all of their subscriptions and prevent any forgotten accounts.

Project Role

UX Designer

Timeline

December 2023 - January 2023

Platform

Mobile application

The final frames of the homepage show graphs of spending and an option to add subscriptions.

Project Goals

Assist users in tracking their subscriptions and visualize their spending

Key Challenges

How can I help users visualize their spending? Is there an easier way to find subscriptions with minimal input?

Target Users

Young to middle aged adults who have multiple subscription services.

User Persona

Meet Adam, a 32 year old full-time professional, married to his wife Imani, for 7 years. They have two young children together. He has several subscriptions that he manages his family including video streaming, meal delivery, software, and gym memberships. He would love a way to track all his subscriptions and keep track of his spending.

Understanding the problem

How can we make sure Adam doesn't forget all his subscriptions?

Adding every single subscription to track.

How do we visualize his spending to make it easier to understand?

Research and Discovery

A quick Google Survey that I sent out to a few friends to gain some insights on how I can design a helpful subscription tracking application.

Ideating & Brainstorming

Figure A: Adam wants to be able to see his budget and funds at a glance. So I created sketches of what kind of graphs should be included in the home screen.
Figure B: I sketched up some great ideas such as displaying pie and line graphs, re-using the same email from sign-in, and a "Subtrac Wrapped" that was inspired by Spotify wrapped.
Figure C: I thought of a renewal warning and an email search. There were also some fun ideas like a juggler game based on all the subscriptions that the user has added.

Wireframes

Figure A: Home screen showing the upcoming payments, graphs, and lists of subscriptions.
Figure B: I originally created a pie, line, and bell graph.
Figure C: "Add Subscriptions" wire-frame.

Prototypes

The homepage of Subtrac shows upcoming payments and graphs. After researching, I decided to change the bell curve graph with bar graphs, since bell-curve graphs are helpful for data like testing scores. Also, bar graphs are much more simple to show Adam how much he have been spending.

I also made an easy way for Adam to add his subscriptions from just providing an email. All he would have to do is press the plus icon and log in. I got this idea from using Mint for my own personal use.

Conclusion

By just working on this by myself, I was able to get some very helpful user feedback and ideas based on a simple Google survey. Given the opportunity, I would love to be able to add the features of Subtrac to an established application with a dedicated team of experienced designers. I have a solid idea of how to help people like Adam, and would love to be able to seek feedback from designers and test in different stages.